In with the new Myer is promising new brands and better service to reinvigorate its fashion business.Credit: Eddie Jim. Learn about investing with our Investing Education hub. Our interactive flipbook versions work on mobile phones, tablets and PC's. An analysis by market researchers IBISWorld said revenue at department stores was likely to remain stagnant, which has turbocharged the push by David Jones and Myer into private label. Myer will stop discounting - getting rid of clearance floors by mid-2019 - reduce floor space, and focus on exclusive brands, as it fights to come back from a shocking near $500 million loss in the year to June 2018. . . Myer flagged the addition of more than 20 Only at Myer Brands (which includes their private label and exclusive brands) in its March half-year report. Myer has just re-signed Elyse Knowles as ambassador, with more talent set to join. Myer added more than 50 new brands such as Jack & Jones, Vero Moda, Oasis, Warehouse, Jack London, Girls on Film, Lorna Jane, Radley, DKNY, Selected Femme and Twisted Tailor last year and another 40 new brands will launch before Christmas. Myer clears out private labels as part of brand cull. Myer chief executive and managing director John King put the improvement down partially to the businesss renewed focus on exclusive brands (private label and otherwise). Myer has already started to see an uptick, posting a $38.4 million half-year profit in March after announcing an annual loss of $486 million in the preceding September. The company has also warned the tough times will continue as the coronavirus outbreak exacerbates the pain of an already soft consumer environment. The battle between David Jones and Myer for exclusive brands shows no signs of easing even as the department store chains chase consumers at different ends of the market. Please try again later. The Myer brand also happens to have an online website that offers all the products available at an offline store. Our friendly customer service team will happily get back to you as soon as they can. Many, but not all, are exclusive to Myer, something that has been a cornerstone of chief executive John King's strategy for reversing the company's fortunes since he took over in mid-2018. It also helps drive foot traffic, which can boost cross sales., N O ONES GOING TO BUY A MYER-BRAND SUIT. The company also has enhanced exclusive supplier arrangements with a number of other brands, such as Material World by Madonna. Stripping these costs out, net profit climbed 0.4 per cent to a still-underwhelming $41.5 million. Myer is in a position to "grow our Myer Exclusive brands", which was at 50 at 2011 reporting time complementing the other 2,400 brands for a "whole of home" solution. Mr King said improvements in womenswear and exclusive brands were underway but would not flow through until FY21. View the status of an order by entering your order number, email address, and phone number below, One-touch access to your Member Card and redeem Rewards directly from the App. Past performance is not necessarily indicative of future returns. "We need to introduce newness at a scale our customer can see a meaningful change when she [or he] walks into our stores," Ms Hurley said. August 27, 2021 | How Myer plans to reinvent its fashion business. Myer has also shuttered its clearance floor concept and is targeting another 73,000 square metres of reduced floor space in coming years. Myer is undergoing the biggest pivot in four years by introducing new brands and honing its customer focus in a bid to resurrect its fashion business. "Were investing in the pieces that have a longer lifespan.". We take a closer look, August 14, 2021 | Myer Careers and Employment | Indeed.com Australian Financial Services Licence (AFSL): 400691, The Motley Fool Australia, PO Box 104, Isle of Capri, Qld 4217. The danger, said Mr Mortimer, was that in an effort to boost own brands, DJs and particularly Myer could end up looking like a more expensive version of Target, while Zara and H&Ms ability to spot a trend and see it on shelves within weeks would also be hard to replicate. We will build destination categories such as accessories, and exit selected categories where Myer is less profitable," King . However, what is considered a private label is becoming a grey area. Nationwide News Pty Ltd 2023. Not going to be 80: Michael J Foxs emotional admission, Related: Black Friday spending smashes retail takings, Treasury warns on full hit to economy from virus, bushfires. Myer is at the forefront in the development of new retail concepts and experiences. David Jones, Myer: Department stores look to increase private label Girls. The retailer owns or stocks 66 MEBs after buying several distressed brands, such as Trent Nathan and Charlie Brown, and developing in-house labels. Dominic Lorrimer. David Jones and Myer will be changing the brands on offer to customers over the next five years. Analyze your Baby Name DNA and find the names that match your unique style. All times AEST (GMT +10). Copyright 1999-2023 Myer Pty Ltd. GPO Box 2215, Melbourne VIC 3001. Until 1970, Myer did not use a proper logo. The result, according to womenswear category manager ClareHurley, is the introduction of a suite of new brands, as well as greater ability to "rationalise" brands that are not performing to expectation. Country Road, Apple exits cut back Myer sales Department store owner Myer (ASX: MYR) is reported to be running the ruler over a purchase of high-fashion womens wear label Lisa Ho. Image: Wikimedia. For more information please see our Financial Services Guide. There are reports the business could be bought in a multi billions dollar deal after it first landed on Aussies shores back in 1977. The brands have accessible price points, on-trend designs and frequently updated ranges, a representative from Myer told Retailbiz. The Motley Fool Australia operates under AFSL 400691. Ms Do said the shift towards more exclusive brands will mean less overlap between the two and other retailers, giving each retailer its own clear product offering. Allan Winstanley, chief merchandise officer at Myer said the collection will see a number of labels on show for the first time ever in Australia. Win at Retirement The majority of the brands will be international labels including Selected Femme, Selected Homme, Oasis, Warehouse and Twisted Tailor. Myer doubles its outsourcing from China - smh.com.au Ms Hurley said improvements in the company's e-commerce systems mean Myer has also learnt which brands perform well in certain geographic zones, and can stock physical stores accordingly. Few people would see Country Road or Witchery as an own brand, yet they too are owned by Woolworths, and the company is ripping the names out of Myer so DJs can say its the only department store hosting the fashion names. They are globally positioned, they have a great design team and great scale we think we're well positioned with those brands as we move forward," Mr Robinson said. Just 12 Marcs and David Lawrence stores will be operating after the sale of the embattled fashion retailers to Myer, its administrators have confirmed. Join our flagship membership service, Share Advisor. Myer also still stocks a handful of JAG accessories but has already cleared the shelves of Saba after APG&CO took the brand out of Myer earlier this year. Lisa Ho, which has suffered trading difficulties and recently entered voluntary administration, could be a sensible addition to Myers expanding portfolio of acquired brands. "We will invest to grow Myer exclusive brands, with broader assortments and extensions to additional categories. But Dr Grimmer said the success of a shift to private labels will hinge on how well the retail titans can communicate the changes to their customers many of whom have already turned their backs on them. The private label brands, or MEBs, have helped Myer differentiate its offer from David Jones and Target and have been a key driver of sales and margin growth over the past few years, with sales reaching $638 million, or 20 per cent of group sales, in 2014. "There is a strong strategic alignment with David Jones and Sportscraft now joins both Saba and JAG, which are already exclusive to David Jones.. Theres just so much competition with discount department stores and other specialty retailers finding their niche, so theyll struggle. Get Started Investing Both chains have insisted big names will still play a critical role in their stores. A store like Mecca, for example, has an incredible loyalty program as well, and I think the department stores just cant match the atmosphere or the offering of those specialist stores, she said. Both department store chains have been struggling to grow topline sales but Myer managed to lift earnings by 3.1 per cent in 2019 mainly by slashing costs while David Jones' earnings plunged 42 per cent. The loss of the Sportscraft brand comes as Myer fills gaps in its range after losing Country Road and sister brands Mimco and Politix to David Jones. Add articles to your saved list and come back to them any time. AFL appoints Andrew Dillon as next chief executive, Greenwich to sue Latham over homophobic tweet, Man in court for shocking attack on soccer referee, Indigenous Voice is wrong and potentially quite dangerous: Abbott, Watch: Paramedic farewelled, Greenwich legal action, Referee assault, Support overwhelms referee as alleged attacker jailed, NRL concedes knock-on error on crucial golden point call for Raiders, Home values rise as housing market downturn wanes, Search for missing man continues after body found, The New Daily uses cookies. SMARTER, HAPPIER, AND RICHER. The team are focused on mitigating the impact of delays to the planned delivery of merchandise, he said. Listen to Our Podcast $10. They take the number of womenswear designer brands in David Jones to 200, most of which are exclusive to David Jones and not sold in Myer or specialty stores. The companys dividend continues to be suspended. There are about 40 new brands in womenswear, spread across categories including daywear, evening, active and curve, and about 30 in menswear. Until 1970, Myer did not use a proper logo. Visibly revitalise your skin with the ultimate golden Soft Cream collection, to boost skin luminosity and radiance, lift and firm, and target signs of ageing. Don't have an account? In David Jones, Studio W and Re: are brands owned by the firm's ultimate owner, South Africa's Woolworths Holdings. document.getElementById( "ak_js_11" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_12" ).setAttribute( "value", ( new Date() ).getTime() ); For further insight into how best to prepare your business, fill out the form below to book a complimentary 30-minute Strategy Call with myself, Grant Davidson. To join the conversation, please Questions and Answers about Myer Benefits | Indeed.com Restructuring, redundancies and brand losses hit Myer. Myer clears out private labels as part of brand cull Department giant Myer has reported a 37 per cent drop in first-half profit on higher costs and the exit of Apple products and Country Road brands. Myer's private label brands, including Piper, Basque, Regatta, Chloe and Lola, Trent Nathan, Wayne by Wayne Cooper, Charlie Brown, Howard Showers, Miss Shop and L Liso Ho, featured in the list of heavily discounted apparel and footwear brands. However, what is considered a private label is becoming a grey area. Men's: Nicce London, Dr Denim, Reebok, Mr Simple. Myer sales down 3.8% in first half - Appliance Retailer Mar 17, 2023 11:45am. We pay our respects to Elders past, present and emerging and acknowledge the continuing connection to land, water and community. "As part of the Customer First Plan, Myer is constantly reviewing every aspect of its brand and product mix to ensure we are adding new, exclusive, productive and in-demand brands to our stores and online," a Myer spokesman said. You cant touch cosmetics and not electronics either. Retailers have been out of favour with investors for a few years now, although that has changed recently. "Myer's 2019 half-year results saw sales of Myer Exclusive Brands (MEBs) rise by 3.7 percent to $292.2 million, which also assisted the company's profit margins. Australian fashion designers are not the only losers in Myer's brand cull. "For us, it's about replacing it with more profitable products.". I cant tell you what the future holds; were trying to drive online as hard as we can because if people are scared to come out, hey, they can shop at home, Mr King said. Indigenous Voice is wrong and potentially quite dangerous: Abbott, Not going to be 80: Michael J Foxs emotional admission, AFL appoints Andrew Dillon as next chief executive, Watch: Paramedic farewelled, Greenwich legal action, Referee assault, Man in court for shocking attack on soccer referee, Support overwhelms referee as alleged attacker jailed, NRL concedes knock-on error on crucial golden point call for Raiders, Greenwich to sue Latham over homophobic tweet, Home values rise as housing market downturn wanes, Search for missing man continues after body found, The New Daily uses cookies. While own brand is not new in department stores, they have taken longer to double down on private label compared with supermarkets. Some of the local names set to feature in the range include Torrance, Nique, Kappa, Fila, Dr Denim and Jack London, while some of the youth brands include Girls on Film, Warehouse and Oasis out of the UK. Department stores' identity crisis. The Movement at Myer concept will cover all aspects of sport for men, women and kid's lifestyle, fashion and footwear needs. "It's fair to say that our brand reduction is across all our product categories and across all our channels to market, whether they are wholesale, whether they be a hybrid concession, whether they be private label," Mr Bracken told Fairfax Media. Advanced Search. . Myer is clearing private label brands such as Piper, Regatta and Basque to make room for new labels in a reversal of the retailer's profit growth strategy over the past few years. Although sales have been the key objective, presentations by Myer show that improvements in the gross margin have been driven by a focus on increased sales of exclusive brands items. Neutral Boys. In an industry known for its transience, the Myer House Brands have proven to be long-lived and successful; with Vue growing to become one of Myers largest and most successful brands. Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America March 22, 2023. Please try again. 4 Letter Boy Names. Creating a Framework for Win-Win Partnerships Between Nonprofits and

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myer exclusive brands list