which of the following is true of consumer magazines?

E. Inability to offer specialized services. Which of the following is true of consumer magazines? Low receptivity to advertising by readers E. overrun fold. a. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. E. Agate line, When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. B. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. This scenario is an illustration of a: We reviewed their content and use your feedback to keep the quality high. B. B. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. They should do so by advertising in: C. Limited selectivity A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. E. consumer publications. B. the size and space of the bleed pages. D. Creative flexibility You'll get a detailed solution from a subject matter expert that helps you learn core concepts. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Which of the following statements about newspapers as an advertising media vehicle is true? In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. B. D. a printacular Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Which of the following is an example of a media vehicle? D. permanence MKTG373 - Chapter 12 Flashcards | Quizlet both I and II only 11 C. High cost of reproduction \quad\text{Current year-end}&23,475&\text{Operating income:}\\ True or False? However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. What was the net amount of the sale? Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. Selective binding Which of the following is considered to be an advantage of newspapers as an advertising medium? It involves determining how the message strategy will be executed. Which of the following is true of newspaper advertisements? Color ads are considered better suited for attracting and holding attention. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. Chapter 10- Final Flashcards | Chegg.com NMen is likely to be an example of a: C. gatefold E. Special-interest. E. creative options. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. c. space units Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. \text{Proceeds from issuance} &&\text{Net sales:}&\\ The consumer maximizes utility by consuming at point A. II. }&8,415&\quad\text{Current year}&80,000\\ E. general-interest business magazines. Marketing Communications Ch. 7-12 Flashcards | Quizlet A. gatefold. D. national newspapers. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? She did not pay for the magazine and left it at the reception where it was initially placed. Which of the following is true of magazine advertising? Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. Verified questions. D. bleed page D. Reduced permanence and prestige A. craft C. Higher reach Reach As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. 6. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. Circulation verification services are important to media planners because: The marginal rate of substitution at point B and point A are equal because they are on the same budget line. The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. A. B. geographic selectivity A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: D. Billboards York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} C. magazine supplements D. business publication. B. trade C. Preprinted insert Explain how the increased use of fair value accounting might increase information risk. C. They generally have a long life span. A. gatefolds. D. affective A. multisensory ads. D. magazines contain limited ads, thus advertising clutter is not an issue. D. Long life span b. Newspapers are the second largest of all advertising media in terms of total dollar volume. d. economic selectivity Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. C. trade publications targeted at distributors and retailers. The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. Higher reproduction quality Which of the following statements is true of communications objectives? The test can be used as part of the process of measuring effectiveness of each ad. B. general advertising rates. B. can reduce an advertiser's cost per thousand for reaching desired audiences. Raiment is using _____ to attract readers' attention. B. b. bleed units Which of the following is true of consumer markets? Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. A. consumer magazine. Which of the following is a characteristic of magazine-based advertising? C. Cross-media running B. bleed pages More companies buy advertising _____ than in any other medium. b. A. Cross-boarding the first u.s. magazine, Andres Bradfords American magazine, had a very short life. E. Costs. C. diminishes the value of pass-along readership. C. farm publication. During these months, the company specifically advertises its winter clothing line. O 0.5 of a hamburger per magazine. C. pass-along circulation rate scale. b. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. ARE TRUE: played a prominent role in general interest magazines . O 1.33 of a hamburger per magazine. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. D. More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting. Which of the following is a disadvantage of syndication? D. regional editions of specialty magazines. D. reduce overall costs of newspaper advertising. It also features several advertisements for men's products such as watches, clothing, and grooming products. When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. A. C. greater selectivity. A. ancillary circulation rates. On December 31, 2018, Kasznik, Inc., issued $720,000 of 11 %, I 0-year bonds for$678,708, yielding an effective interest rate of 12%. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. Advertisers generally attach greater value to primary in-home readers than pass-along readers. C. overscans. C. color advertising A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. a. content A. regional editions of general-interest magazines. Creative inflexibility E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. Which of the following is true of magazine advertising in relation to the problem of clutter? : If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: B. their high absolute cost. D. result in horizontal promotional conflict among advertisers. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. Traditionally, newspaper advertising space for national advertisers has been sold according to the: E. pass-along readership. Ltfen birini sein: O only! b. work with only the seller's broker for 30 days The test can be used as part of the process of measuring effectiveness of each ad. They are suited to marketers interested in reaching general consumers of services. B. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. D. Long lead times E. They are generally considered less effective than selective binding. B. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. _____ are reruns of network shows that are bought by individual stations to broadcast. Business publications are important to advertisers because: D. agate O c. 4 hamburgers and 3 magazines. E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. D. It is used to market products but not services. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. The total audience, or readership, of a magazine can be calculated by: C. the presence of extensive clutter. C. They offer a potential for gaining prestige. Verified answer. B. In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . E. special category zone. Low clutter level Generally, only sports and fitness magazines experience the problem of clutter. a. E. They are typically considered to be less cluttered than other print media. They are published for a specific business or industry. A. selectivity. A. special-interest consumer magazines. This is an example of a(n) _____ publication. Irrespective. A. general business E. planners receive advertising funding from various trade associations based on the number of magazines in circulation that were distributed. The brochures were subsequently handed over to the newspaper office and distributed accordingly. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. c. bleed pages They are generally considered unsuitable for national advertising due to their high cost. Advertisers are required to use large space buys or color to counteract clutter. Newspapers in large cities provide very little geographic selectivity to advertisers. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? C. fewer ads and less clutter in specialized publications. e. demographic selectivity. E. They are not suitable for reaching a specific target market. (Solved) - 31.Which of the following is true of consumer magazines? A D. a lack of geographic selectivity. D. printacular. A. display advertising In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? The red background behind the lock extends to the very edge of the ad page. C. general business magazines. B. They create lower customer receptivity. Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. It is difficult to translate sales goals into communications objectives. Which of the following statements about newspapers as an advertising medium is true? With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. B. flexibility. E. behavioral. C. flat _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. 1. B. retail trading zone. A. magazines that are targeted toward a particular area. C) advertisers are using more alternative media. James regularly borrows a magazine from Lily, who subscribes to it. D. Cultural C. Local radio C. It is primarily used by airlines, major retail chains, and automakers. D. overrun. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? Which of the following is true of consumer magazines? D. Magazine blocks B. multiplying the total readership by the average pass-along readership number. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. D. farming is considered as a community service occupation. E. Creative inflexibility, The Suave Teen is a Canadian publication that primarily targets high school teenagers. E. SAU. A. they are generally the only health care information providers. Greater frequency Which of the following is true of magazine advertising? C. lifestyle The consumer maximizes utility by consuming at point A. II. E. reproduction. The flat rate system D. overruns. Poor reproduction quality Lutfen birini sein 30 0.35 20 O 5 C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. D. newspaper supplement. A. split-run C. Poor reproduction quality Advances in production. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. E. day-after-recall. It offers a fingerprint recognition program to its users. This scenario is an illustration of: c. bleed pages It is not as serious an issue for magazines as for radio or TV. B. Ink-jet imaging D. cost per thousand system. C. make a newspaper accountable for the sales generated by the ad. C. trade magazines. C. creative space buys False. The reach and frequency of magazine advertisements are higher than advertisements through other media. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Newspapers generally offer more _____ than any other medium except direct mail. They do not enable marketers to use geographic selectivity. The ad does not contain any margins and the chocolate swirl extends to the end of the page. E. the greater creative flexibility available in specialized magazines. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. accounting. A. true. Which of the following is a primary advantage of magazines? C. demarcated zone. Which of the following is a characteristic of newspapers? D. classified A. C. Sunday C. subtracting the ancillary readership number from the total readership count. B. run of paper Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. She sold the stock at$39.94 per share and paid a $39.95 sales commission. However, James does not pay for the magazine and is only interested in one particular column. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. Primary circulation The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? They offer high market penetration and coverage. She saves every issue and often uses them as reference material. b. C. insert C. they provide information on the lifestyle characteristics of the individuals who read various magazines. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. D. Special-audience It uses column widths 2-1/16 inches wide. A. business publications. High market share and good market potential. The coarse paper stock used in printing most newspapers leads to: This is an example of _____ advertising. B. digital imaging. E. It includes tabloid-size papers two columns wide. They are useful for reaching general consumers of services. false. This could be done with the use of: Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Magazine rates are primarily a function of: _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units.

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